![]() In India, despite inflationary pressures there are pockets of indulgence here too. ![]() This is a mystery package whose contents are entirely unknown. According to recent Mckinsey research 53% of China’s Gen Z say “I buy what I want and need, even if it means I have to do it on credit.” They’re splashing on trainers and gadgets but most interesting is the current craze to splurge up to $150 on a ‘blind box’. Chinese youths are taking out loans to cover monthly discretionary spend. In Mainland China, it’s less about sex and drugs and more about the quick thrill associated with spending money you don’t have. The latter now a standard self-medication solution to low mood or depression. The Ypulse data also shows how those who are drinking less are substituting with cannabis, CBD and micro dosing LSD. This may seem cautious but it’s actually a significant decrease from the 40% who said this in 2019. Only 20% of millennials in Western Europe now say they make a conscious effort to limit how much alcohol they drink. But recent research from Ypulse challenges this view. Likewise with heavy drinking, data over the last five years has shown that young people are doing this anymore. Adult content platform OnlyFans now has more than 1.5 million creators worldwide up from just 70,000 in 2019. A National Survey of Sexual Attitudes in the UK too found that anal sex amongst heterosexuals has doubled in recent years (from 12.5% to 28.5% in 16- to 24-year-olds). In a recent survey by Hims and Hers 72% of US adults said it’s not more sex they want, it’s that they ‘want to have different sex’. Is this why everyone in the UK and North America appears to be either micro-dosing, exploring kinky sex or letting the guard down on their alcohol consumption? The numbers are startling. People want to enjoy the now and forget the strictures.” This time, it’s happening on a global scale.Īccording to food historian Sam Bompas this is all to be expected: “Throughout history we can see a heightened need for feasting in troubled times. Now, one hundred years on there is a need to revel in the present and forget about the horrors once more. It gave rise to Bauhaus and great advances in science and technology. The economic instability, hyperinflation and political turbulence during the interwar Weimar period of Germany’s 20s for example was accompanied by hedonism and innovation. Some of the darkest times in history have been coupled with wild experimentation and the need to let it go.
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